This project challenged me to blend seasonal trends, illustrations and brand identity into a cohesive campaign while staying true to Converse’s style -- and put it all on a shoe. I wanted to appeal to a demographic that wears converse, but also watches Wisconsin sports. The final concept included 3 shoe designs that utilized each teams mascot, and a pattern that represented each sport and its season. Poster advertisements were included in final project. Created with Adobe Creative Cloud, Illustrator and Cinema 4D.