Bitez was created as a college project where I was challenged with creating packaging that would appeal to a younger demographic. The prompt was to design something that felt playful, fun, and approachable while still maintaining a sense of quality. I chose to hand-render all of the typography and illustrations to give the brand a unique, personal touch and illustrate each character to appeal to kids. The final result was a design that stood out on the shelf and spoke directly to both kids and their parents, offering both excitement and appeal. Created with Adobe Creative Cloud, Procreate and Cinema 4D.
See below for process work: